January 25, 2012
Oooh, we recently got our sweet little hands on a nice rebranding project. And it was HUGE! Like 34×22 inch huge. Like 24pt body copy huge. Like high-profile photographer huge.
Ready for Consuela with a shake and twist of candied ginger? Look Good. Laugh Easy. Live in Color.
January 21, 2012
That Ball jar of goodness above? It’s deserves your attention. Inside is the most fantastic ketchup I have ever tried. And I hate ketchup, for the most part. More often than not its cloying, an after-thought, but not this one.
December 31, 2011
Typical protocol for a Viewers Like You design project goes something like this: 3–5 directions presented in a 7-week schedule with, say, 4 rounds included. To retain the studio’s services we request a deposit (50%) upfront and follow up with our unconventional intake process, in which we creatively cull the needs of our clients. In response, we present a variety of design solutions from which they can choose, and the process goes deeper from there.
Sounds reasonable. But something isn’t right in this picture.
December 23, 2011
As you know from all the fawning I do here, we love our clients. We are so fortunate to work with friends—or people who will soon become our friends—because really, what’s better than creating with the additional mutual respect and radical trust that friendship inherently brings to the plate? But my favorite collaborative project is Viewers Like You’s annual holiday cards. My favorite collaborator in life—but more appropriately for the purpose of this post, in the studio—is David Shields. The process of getting to a singular theme, and marrying it to a holiday tradition, country and recipe, is our most favorite commission.
And sometimes frustration.
November 09, 2011
In 1939, the British government’s Ministry of Information anticipated that declaring their country’s entry in WWII would demoralise the population. Hence the now iconic, red and white Keep Calm and Carry On poster was designed to be at the ready, on their way to the printers, and placed up within 24 hours of the outbreak of war.
Our client, Carrie Contey, has been described in many affectionate ways by all she has encountered. And while accurate, I do think we are the FIRST to christen HER a Ministry of Information. Cheeky, no?
November 05, 2011
While Chelsea’s, David’s and my days are designed around a beautifully choreographed routine, amazingly enough we always discover unexpected things. Things realized are about ourselves, or the world, and are often shared casually/declaratively/urgently. Often they are things we’ve never known about, although YOU may have known for-eva.
Or maybe not.
October 01, 2011
A common reaction folks have after hearing David and I are married and work together is “Oh I could NEVER spend that much time with my spouse. We’d kill each other.”
That sentiment always shoots me back 10+ years, to the time when David and I almost killed each other worked in a shared studio space in the DUMBO neighborhood of Brooklyn. We struggled, regretfully publicly, to find our flow. It was often hard to be relating with my boyfriend, then husband, 24/7. But then again, we were fully exposing ourselves to each other, daily. That sometimes raw ugliness allowed for us to build a crazy trust and deep respect for one another. Plus we created customized collaboration habits that continue to serve us, and our clients.
September 19, 2011
Who? Kelley Burrus — Event Planner
Why are we in Kelley’s bag? Kelley is the most vibrant, original and effective person we’ve ever had the pleasure of working with. Her creativity is flourished with bottomless generosity, while her vision is complimented by adriot resourcefulness. Plus, she has a true respect and understanding for Design. Not many would describe a Standards Manual we created as “Design you want to French Kiss!” LOVE IT! She gives great hugs, has killer style and pulls the car over to make phone calls.
Join us for Show & Tell!
September 09, 2011
How do you prefer to spend your day? In a quiet space, peppered with the ambient tones of the day, or do you set the tone of your day with a soundtrack? Viewers Like You stands solidly in both camps. We utilize both silence and music to compliment or effect what the day will bring. Because silence IS golden, until it’s not…
Girl Talk’s All Day is always a well-received choice. The A.D.D. quality of his work reminds us to stay playful and agile. And more recently, Motopony has come to our attention. A band built on the gorgeous alchemy of seemingly conflicted sounds inspires contrasts in our work that allow new access into a sea of cluttered resolutions.
September 02, 2011
August 31 is Slacker Day in Austin, Tx. How do I know this? Austin Mayor, Lee Leffingwell, proclaimed it so at the world-premeire of Slacker 2011, which Viewers Like You was invited to as “Freeloaders” (donors).