Uttering the words “Rabbit Rabbit” on the first day of the month is a superstitious periodic mantra, most common in New England. This is connected to the popular notion that the rabbit is a “lucky” animal. It is believed that speaking these words will ensure good fortune for the duration of that month—and especially potent when uttered on the first day of the year.
Throughout the world “the rabbit (or hare) has played a role in folklore quite out of proportion to its diminutive size and timorousness.” ¹ It’s also ever-present in American popular culture, from Looney Tunes to Minecraft, Br’er Rabbit to the March Hare.
Every year since David and I have been Viewers Like You, we’ve created a Holiday Card that combines a winter tradition, a place in the world and a related recipe. (You can see some of them here, here and here.) This year, mailing one card didn’t fit the theme—so we created twelve Rabbit Rabbit expressions, one per month, for 2015. Each design represents a different tradition, from fable through modern legend, to carry you through the whole year.
Below you’ll find each card design, plus a little context. All the research was culled from the internet, with a dash of our personal perspective.
May your New Year be fertile and w(r)ascally,
Jennifer & David