Viewers Like You delivers Creative Direction, Brand Development and Graphic Design to a select number of clients annually. This allows us to stay nimble, interested, challenged and to sustainably grow your business in the very best direction: deep. We know from experience that working this way results in not only in our client’s wild success, but a mutual sense of satisfaction as well.
Our studio likes projects with constraints but we don’t like to be constrained by convention. We believe that design is visual, structural, navigational and emotional. It’s moving, it’s systemic, it’s relational—in many ways, it’s an evolutionary organism. We recognize the dynamic nature of problem spaces and design opportunities, and we endeavor to create offerings, as opposed to solutions.
Our previous experiences in agencies, branding firms, and in-house creative departments give us the perfect perch from which to our small studio can serve your full-spectrum of needs. And because we draw from this strong base of experiences, we can successfully partner with amazing talents when we need to extend our reach.
We are deeply committed to our client’s needs and only partner with those projects that buoy our spirits, enlivens our minds and challenges our practices. As you can see from our diverse portfolio, this is a formula that manifests compelling solutions. Our clients are smitten with this standard too.
If you are interested in learning more about how to work with us, → this is the way.
And now…it’s Show & Tell time!
Get to know a bit about me, Jennifer Elsner:
1. Ha! I hesitate to tell just anyone this story, but you see, I actually manifested this Cole Haan bag. I did this exercise where everyday you “spend” in $500 increments. A “Power of Attraction” thing. I kept up the practice for a little bit and during that time my mother, out of the blue, sent me the bag. She saw it at an outlet store and thought of me. Unprecedented, and oh so cool.
2. I’ve been using Benetint since college. This product does double duty. A sheer stain that gives my lips & cheeks a truly natural-looking blush. (But my Laura Mercier lip color stays on hand for when I want a bit more umph!)
3. If I dig deep enough, I can always find at least one Lego figure in my bag. Thus the life of a parent to an 9 year old boy. This Star Wars Storm Trooper was sadly decapitated.
4. I was one of 16 folks who spent a week in Marfa, Texas designing (and building) a public playground. This patch is my badge of honor…a reminder of a most wonderful experience.
5. A pencil, from Ace Hotel NYC, with an eraser that actually works? Quite the rarity.
6. I never go anywhere without my sleek and sturdy Baggus. Shaped just like the typical plastic bags you get at the market, the two bags inside amazingly unfold to hold all our weekly shop contents.
7. I fellfellfell hard for the Abbot Kinney area of Los Angeles. Axe and Gjelina were the top two places that had me claiming L.A. “A Foodie’s Paradise!”
And this is my better-half, David Shields:
1. This Jack Spade messenger bag was constructed so well, it still works after 10 years.
2. The wooden top from Japan was a gift from Martineau & Bird’s Uchiko Supper Club Event. A pretty good (and tasty) night.
3. I’ve literally always wanted a pair of sunglasses like this, and finally Oliver Peoples made them. They are a replica of Gregory Peck’s frames from the 1953 Roman Holiday.
4. Surprised to find this in here. Must’ve been left from last winter.
5. It’s a Syrian tradition to use your first paycheck to buy gifts for those who you feel have helped you along in your education. I learned of this practice when a student of mine gave me the book Of Walking in Ice. I was really touched and honored by his thoughtful gesture, and now I have Herzog (the writer) and de Does (the type designer) in my library.
6. Rubbings of the manufacturer’s stamp on the side of a wood type block. This is research material found at Columbia College’s Wood Type Collection.
7. My inner McGuyver? It is amazing how much punch this little thing packs. Jennifer got me this Leatherman once upon a time…and again, after the first one was taken by the TSA.
Finally, everything is better with Chelsea Fullerton:
1. I like to travel light. This small J. Crew number is perfect.
2. A journal made by my dear friend Sarah Wymer of SloMo Studio (dot com). The buttery smooth paper inside is anything but ordinary. Plus, it’s so me because I love hot dogs.
3. I feel anxious when I leave my phone at home. I don’t like that about myself.
4. This color is called “Up’s.” It works year round. I’m not a light-color kinda gal.
5. Thunderbird is the closest place to get my daily coffee fix. I’m religious about getting the card STAMPED! And under that is a card from Violet Crown Cinema. Great space, great business cards, and great cake balls.
6. L’Occitane’s Lavender Lotion (I love alliteration!) has just enough scent to make me feel girly, but not too girly.
7. I have, and always will, use number 2 pencils. The way the lead feels when you write, the messy shavings and eraser bits. It’s all good.
Wow. You’ve made it all the way down here?! Impressive. Just one more thing to share:
We are often asked about our studio’s name.
You’re curious too, right?
Though we filed our taxes together as a newly married couple, we submitted our business returns separately. This proved so annoying to our lazy accountant, he demanded we merge our businesses to spare him future headaches.
The name Viewers Like You started as a placeholder we knocked around as a joke: Think of all the free publicity PBS would be sending our way! Eventually, double entendres and all, it grew on us (cue more eye rolling by lazy accountant).
If you are interested in learning more about working with us, → this is the way there.
Kindly note, Viewers Like You is on sabbatical. However, I’m available for Strategy and Creative Sessions and select Design Commissions. Find me here.