November 09, 2011

Ministry of Information

In 1939, the British government’s Ministry of Information anticipated that declaring their country’s entry in WWII would demoralise the population. Hence the now iconic, red and white Keep Calm and Carry On poster was designed to be at the ready, on their way to the printers, and placed up within 24 hours of the outbreak of war.

Our client, Carrie Contey, has been described in many affectionate ways by all she has encountered. And while accurate, I do think we are the FIRST to christen HER a Ministry of Information. Cheeky, no?

The poster’s popularity has been attributed to a “nostalgia for a certain British character, an outlook” that it “taps directly into the country’s mythic image of itself: unshowily brave and just a little stiff, brewing tea as the bombs fall.” This outlook also kind of describes Carrie and her unique parenting philosophy… minus the “stiff” part.

Carrie offers people who are parents, want to be parents and anyone who has ever been parented a portal into their inner wisdom. She contains a fountain of knowledge, tools and insights and delivers it up—like a spoonful of sugar—in the most delightful ways. Her Calm, Cool and Connected Family series asks the questions:

What if you could feel…
confident in your parenting? deeply connected to your partner? trusting of your children and their development?

What if your family…
were all loving more and yelling less? could look and feel calm, joyful and massively fun?

What if…

And then she delivers in spades.

Carrie asks these questions of her clients everyday. And then they get to work. And it all starts to change. It’s astounding. And the changes last. And it’s beautiful.

Carrie rocks.

In our ongoing collaboration, we created the above Keep Calm and Carrie On graphic as part of her digital wallpaper series. You can download yours here.


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