December 20, 2010

Holiday 2010

O star of wonder, star of light, Star with royal beauty bright, Westward leading, still proceeding, Guide us to thy perfect light.

A Guiding Light
An epiphany is defined as a sudden, intuitive perception of or revealing insight into the reality or essential meaning of something, often initiated by a commonplace occurrence or experience.


December 18, 2010


We just got back from New York, art directing a shoot for Legacie. Legacie manufactures and designs eyewear for prestigious brands such as David Yurman, Judith Leiber, Kata and Betsey Johnson. This shoot was produced for their corporate materials usage.


November 02, 2010

Chicks Dig

Some projects come to us almost fully baked. With Chicks Dig we felt they had a pretty interesting schtick goin’ on (an all-female landscape company) and their existing logo matched their guuuurly vibe. We just needed to tweak the recipe.


October 22, 2010

Our Secret Weapon

You know when you read something and it flows, when even a technical manual seems to sing. Sure, part of that is good writing, but part of it is a knowledge and application of good typesetting. That is what creates good design. That is David Shields.


September 20, 2010

Texas FolkLife

Deep in the heart of Texas resides The Big Squeeze, Ranch Gates, Border Radio… Texas Folklife is the whole enchilada and more.


September 16, 2010


What’s the saying? “The best-laid plans of mice and men often go awry…” Planned and un-realized: a Landmarks t-shirt, based on the logo and icon system designed by Viewers Like You.


September 13, 2010

Marfa 100

When asked to design a logo for Marfa 100, a charitable cycling event, we didn’t think twice. Supporting this event, deepening our ties to our beloved Marfa, Texas, was a no-brainer.


September 07, 2010


From our very first meeting, it was clear to us what a deeply personal project this was for our client, Joni James. So it is no surprise that the identity system created came literally from her person, off her body and onto paper.


September 01, 2010

Aw, Shoot!

Photo shoots that is. We sure do love ’em. From start to finish: scouting locations, wrangling wardrobe, casting, catering, even last minutes SNAFUs! But most of all we adore the folks who help us make magic happen.


August 12, 2010

What’s New!

Welcome to What’s New at Viewers Like You!

One thing about our studio, it doesn’t take much to spark the age-old debate of artist vs. designer. Or more specifically, the discussion about how designers are not artists … or are they?


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