September 07, 2010


From our very first meeting, it was clear to us what a deeply personal project this was for our client, Joni James. So it is no surprise that the identity system created came literally from her person, off her body and onto paper.

Doorways to Freedom’s dancing deer logo mark was inspired by a tattoo Joni got to reflect the teachings of her shamanic studies. The result is a stationary system that honors the corporate, as well as personal nature of Joni’s business.