November 02, 2010

Chicks Dig

Some projects come to us almost fully baked. With Chicks Dig we felt they had a pretty interesting schtick goin’ on (an all-female landscape company)¬†and their existing logo matched their guuuurly vibe. We just needed to tweak the recipe.

Their identity¬†featured an augmented “Charlie’s Angels” logo. But in lieu of firearms, the illustration had Sabrina, Jill and Kelly armed with gardening tools. Cute, but not something they could totally call their own.

Without reinventing the wheel, we created a more proprietary design. Heather hoeing in heels? Andi wielding a chainsaw? THAT’s more like it, baby!