Some projects come to us almost fully baked. With Chicks Dig we felt they had a pretty interesting schtick goin’ on (an all-female landscape company) and their existing logo matched their guuuurly vibe. We just needed to tweak the recipe.
You know when you read something and it flows, when even a technical manual seems to sing. Sure, part of that is good writing, but part of it is a knowledge and application of good typesetting. That is what creates good design. That is David Shields.
What’s the saying? “The best-laid plans of mice and men often go awry…” Planned and un-realized: a Landmarks t-shirt, based on the logo and icon system designed by Viewers Like You.
When asked to design a logo for Marfa 100, a charitable cycling event, we didn’t think twice. Supporting this event, deepening our ties to our beloved Marfa, Texas, was a no-brainer.
From our very first meeting, it was clear to us what a deeply personal project this was for our client, Joni James. So it is no surprise that the identity system created came literally from her person, off her body and onto paper.
Photo shoots that is. We sure do love ’em. From start to finish: scouting locations, wrangling wardrobe, casting, catering, even last minutes SNAFUs! But most of all we adore the folks who help us make magic happen.
One thing about our studio, it doesn’t take much to spark the age-old debate of artist vs. designer. Or more specifically, the discussion about how designers are not artists … or are they?