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June 01, 2015

A creative direction

While I thrive when in creative collaboration, it can be an edgy proposition because I’ve been “burned”. Developers flaked, models failed to show up fully, photographers have been less than consistent in communicating… So when I had the opportunity to work again with Wes Wages on a video, I literally jumped up and down. Yes, yes, and more yes!

I knew we’d create something delightful and strategic. Because talent alone isn’t enough. Wes has the chops and doesn’t go missing. He is a well-spring of great ideas and brings to life mine. I need to collab with folks that have beautiful brains and who’s hearts are set on doing what they say they are going to do. And when what’s promised is not possible, because shit happens, I get it, say so! That’s Wes.

Okay okay. Lookit what we made, here!