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November 15, 2014

Open the Kimono

‘Open the kimono’ is some dot com jargon that translates roughly as possessing a willingness to share information freely—especially where timidity might currently exist. Like a Japanese wife showing her husband her naked body by opening her… kimono. Douchey? Maybe. And yet apt considering the circumstances here.

Full disclosure, sometimes, projects never see the light of day. And that’s okay. This logo is one of those. It’s been tucked away for 6 months or so, itching to show off. I thought it was time to expose this “fail”. No shame in that. It’s kinda hot, too.