May 20, 2011

Work in Progress

The New York Times Book Review had a fun feature this past week, “Book Covers That Got Away”. Usually we are quite impressed with the NYT’s interactive work … regretfully this one fell flat (only expanding the thumbnail – lame!), BUT the article was timely and resonated with us regardless:

“For authors, choosing a book cover is the fraught moment their very private creation starts putting on its game face and getting ready to enter the market. For cover designers, it can also be the beginning of their own struggle on behalf of their favorite ideas.”

Viewers Like You was recently commissioned to design the book cover for Danielle LaPorte’s The Fire Starter Sessions (that’s her, up there). I’ve been a fan of Danielle’s for a few years now, so her choosing our studio to design her beloved project is quite the honor.

It’s been a great experience working with both Danielle, as well as with her publisher, Crown. And so far, we have avoided the above struggle. Danielle is a dreamy client; very clear in what she is wanting AND also open to ideas she hadn’t considered. This makes being in round 13 oddly, okay. Better than okay, hotdiggitydog allrighty!

::  If you liked this post, your next move would be to explore here. And if you loved this post… let’s talk about what vandalism we’ll create together!  ::