January 31, 2013


It’s wild to have been working with a client for almost a year and not, until now, had an opportunity to see and touch the work we have been creating together. That’s because the physical manifestation of our work is only now being produced. You can imagine how exciting it is to share this year-in-the-making post with you.

To create sustainable and aspirational change the time to consider, play and enact are all required. Margarita McClure, founder and creator of Blueberry Diapers, grew her business smart. And true to form, she was wise not to rush anything when it came to rebranding.

Since early 2012, we have been leading and designing Blueberry’s evolution from the ground up:┬ácombining two businesses into one, three website designs, editorial and product photo shoots (with Viewer’s own Chelsea Fullerton), trade booth design, package design, collateral creation and more. It’s all been in the works, and all coming to fruition over the next few weeks.

Below, check out “what’s now” and we’ll post “what’s soon”, well, soon.