Viewers Like You

Deep in the heart of Texas resides The Big Squeeze, Ranch Gates, Border Radio… Texas Folklife is the whole enchilada and more.

Folk life is defined as the accumulated traditions practiced or appreciated by members of a group who share a common history or way of life. This Austin-based cultural institution called on our studio to visually manifest the transformation from being Texas Folklife Resources to simply, Texas Folklife.

The logo was designed as a system of parts for a range of configurations. Using a Wood Type inspired typeface, the gritty textured backdrop was included to counter balance any severity the sans serif possesses. This modular system was also designed for maximum client control over their own identity.

The logo celebrates Texas Folklife’s robust presence and lack of pretense. Robust and unpretentious? Sounds like Texas.