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January 25, 2012
Oooh, we recently got our sweet little hands on a nice rebranding project. And it was HUGE! Like 34×22 inch huge. Like 24pt body copy huge. Like high-profile photographer huge.
Ready for Consuela with a shake and twist of candied ginger? Look Good. Laugh Easy. Live in Color.
January 21, 2012
That Ball jar of goodness above? It’s deserves your attention. Inside is the most fantastic ketchup I have ever tried. And I hate ketchup, for the most part. More often than not its cloying, an after-thought, but not this one.
December 31, 2011
Typical protocol for a Viewers Like You design project goes something like this: 3–5 directions presented in a 7-week schedule with, say, 4 rounds included. To retain the studio’s services we request a deposit (50%) upfront and follow up with our unconventional intake process, in which we creatively cull the needs of our clients. In response, we present a variety of design solutions from which they can choose, and the process goes deeper from there.
Sounds reasonable. But something isn’t right in this picture.
December 23, 2011
As you know from all the fawning I do here, we love our clients. We are so fortunate to work with friends—or people who will soon become our friends—because really, what’s better than creating with the additional mutual respect and radical trust that friendship inherently brings to the plate? But my favorite collaborative project is Viewers Like You’s annual holiday cards. My favorite collaborator in life—but more appropriately for the purpose of this post, in the studio—is David Shields. The process of getting to a singular theme, and marrying it to a holiday tradition, country and recipe, is our most favorite commission.
And sometimes frustration.
November 22, 2011
Today Chelsea and I arrived at the studio wearing, if not identical outfits, very very similar silhoettes. I guess 5+ years of collaboration result in fun things such as this.
November 14, 2011
Sunday Night Blues are commonplace, so I hear, but not for me. I actually love Mondays. Weekends are sweet, but I feel the same about going to work. Beyond my affection for the particulars (the kind of work I do and the clients we collaborate with), I admit, it’s helpful that my commute is 100 yards from my home, in my backyard, and I arrive at a light-drenched studio that David built by hand. And at 9am Chelsea Fullerton arrives in all her absolute awesomeness.
But not today. Or this entire week.
November 09, 2011
In 1939, the British government’s Ministry of Information anticipated that declaring their country’s entry in WWII would demoralise the population. Hence the now iconic, red and white Keep Calm and Carry On poster was designed to be at the ready, on their way to the printers, and placed up within 24 hours of the outbreak of war.
Our client, Carrie Contey, has been described in many affectionate ways by all she has encountered. And while accurate, I do think we are the FIRST to christen HER a Ministry of Information. Cheeky, no?
November 05, 2011
While Chelsea’s, David’s and my days are designed around a beautifully choreographed routine, amazingly enough we always discover unexpected things. Things realized are about ourselves, or the world, and are often shared casually/declaratively/urgently. Often they are things we’ve never known about, although YOU may have known for-eva.
Or maybe not.
October 18, 2011
Today, I’m packing for an event/workshop/retreat. You see, I am not really sure what category it falls under. But I do know it will rock my world, despite the requirement to wear a badge. One is always (not asked, or given an option) to wear a badge at this sort of thing.
I hate wearing badges.
October 10, 2011
I buy $300 bathing suits.
There, I said it. And while I have no shame around this, I do know that speaking that truth, in most circles–the circles I prefer to marinate in at least–is a radical statement.
When something is a “great deal”, I look askance. Nothing delights me more than paying full price for, well, value!